Web Strategy & Product Management Consulting driven by Business & Marketing Strategy - Web Presence / Website ReDesign, Innovation, Requirements, User Experience & Usability, Visual Design

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Art of Innovation Management Consulting Services
Business & Marketing Strategy driven  Web Innovation  /  Web Design  /  Product Management

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Art of Innovation Logo Mini   ABOUT   Auri Biswas,  Principal     M.B.A. (Duke),  B.S. (I.I.T.),  N.T.S.


 

Think SHARP! Strategy Horizons Architecture Requirements Plans 

 


 

Innovating / Redesigning your Website /Portal from the right DNA

                  Web DNA

 

 

 

Innovation
What's a better / unique way to do this?

Strategic Alignment
Will it help us achieve overall goals?

Effectiveness
Focus on activity or achieving results?


Start off right with the Ws ...

What we are trying to achieve, and Why
Where we are trying to go, When, Who ...


And you will WISE up in no time!

 

 

 

 

Secrets of Outstanding Websites Business Innovation

Sharp Analysis ► Insights ► DNA

 

 

 

 

 

ABCs of Web / Portal Design & Development Business & Web Innovation Tips / Slides in the

Resources Section

 

Secrets of Outstanding Websites/Portals - Web Product Management / Innovation / ReDesign

 

 

 

 

PROFILE    

Innovative, results-oriented, program / product management professional with a solid track record of planning & directing strategic enterprise initiatives – Portals/ Web Applications; Business Process & Product Innovation/ Integration; Enterprise & Systems Architecture; with a special focus on business/ user/ product requirements (envisioning, gathering, refining).Art of Innovation Principal

Auri’s solid experience at 'Big 4' and other top-tier firms have helped him develop a big-picture perspective (aka multi-disciplinary / cross-functional view) and hone his leadership, management & communication skills. They complement his creative problem-solving and conceptual thinking skills, & his keen ability to swiftly identify, gather, analyze, & apply relevant information (cutting through jargon / hype). In addition,  Auri also believes in the value of developing / maintaining a range of hands-on skills and staying up-to-date with current business, technology, social trends and tools.

Mr. Biswas is adept at facilitating group sessions (envisioning, brainstorming, strategizing, project and issue analysis, problem solving); delivering presentations; and creating persuasive analyses, plans, proposals, reports & deliverables. Teaming closely with executives, clients, consultants & staff across functions/ depts., Auri applies the maxim of "Work smart, then work hard" - achieving objectives within targeted timelines & budgets. He has also been deeply involved in business development, staff recruiting & mentoring efforts.

 
 

 

 

 
  Roles  
 
  • Director of Product Management
  • Founder Director of a highly regarded nature / outdoors portal
  • VP of Portal Strategy, Requirements and Architecture
  • Project Director, Senior Manager, Principal Management Consultant
  • Senior Program and Project Manager, Engagement Manager
 
   
  Professional and Academic Credentials  
 
  • Formative tenures at a leading Big 4 Consulting Firm and an industry-leading, innovative, enterprise software firm (in the billion+ dollar range with a large consulting division) based in the Silicon Valley.
  • Directed and participated in major projects for some of the world's leading organizations. (Fortune 500, BW Global 1000, Major National Foundations, Research Institutions).
  • Well rounded academic credentials
    • M.B.A. Duke University
    • B.S. in Engineering / Technology Management, IIT.
    • National Talent Scholar. GMAT 96th Percentile
  • Key leadership positions in university student government.
 
   
  Range of Experience  
 
  • Innovation-driven Product Management for Websites / Portals / Web-based Applications
    • Identifying, defining Business / Product / User Requirements (PRD / MRD)
    • Marketing / Competitive Analysis
    • Target Features and prioritization
    • User Interface Design / User Experience / Usability
    • Information Architecture, Data Model, Business Rules
    • Content Management Systems
    • Project Planning, Risk Management, Reviews/Retrospectives
  • Overall Business Performance & Management
    • Enterprise Performance Improvement via Business Process Innovation and Integration
    • Change Management inc. Stakeholder / Sponsor / Client communications
    • Business Plans (Strategy, Marketing Plan, Structure and Operations)
    • Enterprise Architecture (Bus. Process/Workflows, Systems, Organization)
  • Practice Development
    • Creation of Project Methodologies, Frameworks & Deliverables
    • Business Development, Staff Development, Coaching & Mentoring
 

 

VISUAL SUMMARY

Insightful Experience in a Variety of Key Areas

Insightful Experience in a Variety of Key Areas

 

 
  Enabling Business and IT Initiatives  
 
  • Complex Dynamic Websites, Web Applications& Enterprise Portals - EP
  • Business Intelligence / Metrics - BI / KPI
  • Knowledge Management, Data Warehousing - KM / DW
  • Business Process Reengineering / Innovation - BPR
  • Enterprise Resource Planning / Integration - ERP (SAP)
  • Customer Relationship Management - CRM
 
   
  Solid Leadership & Communications Experience  
 
  • Manage diverse teams of over 20 people including senior-level management.
  • Interact regularly with senior executives including the CEO/CFO/VPs.
  • Experienced facilitator of group sessions with senior executives as well as operational management / staff.
  • Direct / program manage challenging, enterprise-level/ mission-critical projects.
  • Speaker at various seminars in the US and abroad.
 
   
  Management and Personal style: (Based on reviews and comments from others)  
 
  • "Results oriented, energetic and dynamic individual with firm belief in teamwork & collaboration."
  • "Fast learner, adept at creative problem solving using a multi-disciplinary, cross-functional approach."
  • "High degree of commitment to excellence, ethics, professionalism."
  • "Leads and motivates teams towards high achievement in a positive, supportive environment."
  • "Versatile, adaptive approach - formal and dignified and informal/personal as the situation merits."
  • "Skillfully utilizes a combination of tact, diplomacy, influencing and negotiating skills as appropriate."
  • "Amiable, articulate, well-read, with a solid presence."
 
   
  DISC PERSONALITY PROFILE  
 

[Administered by the In-house Specialist at Boston Consulting Group]

 
 

 
Art of Innovation Icon  Type:  APPRAISER

Appraisers make creative ideas serve practical purposes. They use direct methods to accomplish results. Appraisers are competitive, but other people tend to view Appraisers as assertive rather than aggressive because Appraisers are considerate of others.

Instead of giving orders or commands, Appraisers involve people in the task through persuasion. They elicit the cooperation of those around them by explaining the rationale of the proposed activities.

Appraisers help others visualize the steps that are necessary to accomplish results. Appraisers usually speak from a detailed plan of action that they have developed to ensure an orderly progression toward results. Appraisers are good critical thinkers.
 

 
 

 
DISC is the most widely used & validated personal assessment used by over 50 million people around the world. It is a multi-purpose instrument based on the research of William Moulton Marston Ph.D. of Harvard University and Dr. John Geier from the University of Minnesota.

 
   
  Interests  
 
  • Widely traveled (business & personal) in the US as well as Europe, Australia/NZ, Asia.
  • Photography, writing and creative projects, hiking and nature / outdoors
  • Multi-lingual and very comfortable across cultures.
  • Keenly interested in working for entrepreneurial businesses, non-profit organizations, serving the community.
  • Outstanding Volunteer of the Year Award from ICC (Non-Profit Community Organization).
  • Attended Craigslist Foundation Non-Profit Boot Camp, 2004 and 2005.
 
     
 

 

 

 

 
RANGE OF SKILLS - GENERAL
  • Sharp thinker & communicator with extensive hands-on directing/managing skills.
  • Swiftly absorb and apply knowledge, with excellent analytical and planning skills.
  • Sound understanding of concepts & issues in the areas of business and IT / Web Development.
  • Solid capabilities in PC and Web-Based personal productivity, financial, graphics software/tools including - financial modeling/spreadsheet analysis (Excel), presentations (MS-PowerPoint), project planning & monitoring (MS-Project), process/ workflow diagramming (Visio), Photoshop/Fireworks.
  • Exposure to a variety of enterprise and web-based business applications/ systems (ERP, Financial, CRM, Business Intelligence, Data Warehousing, Order Fulfillment systems, LMS, CMS.)
  • Experience with multiple/evolving technology platforms, software products, vendors & environments.

 

RANGE OF SKILLS - Enterprise Portals / Websites / Web-based Applications

    Unique combination of strengths / hands-on skills - from front-end to back-end:

  • User Needs Assessment and Product Requirements Gathering / Envisioning / Definition / Analysis.
  • User Interface / User Experience / Interaction and Visual Design / Branding
  • Web Content Creation / Editing for textual and graphic / multimedia content.
  • Information Architecture & underlying high-level systems architecture (data model, database driven dynamic sites, database design principles, program design & development / testing.)
  • Website Usability Analysis, Traffic analysis, SEO, site reviews, refinement opportunities.
  • Hands-on experience/ proficiency with web design software including Dreamweaver, Fireworks, Photoshop, Flash.
  • Good conceptual understanding and hands-on experience with web development frameworks, project & bug tracking systems, project / team collaboration wikis, programming languages, relational databases, content management systems, blogging systems and forum software. Including PHP, Javascript / AJAX, MySQL DB / RDBMS, Apache Web Server, Perl/ Mason, Ruby on Rails, Mambo / Joomla CMS, phpBB / vBulletin forums, TRAC wiki/SCM et al.

 

  To get started with a free initial consultation, or for any other queries, please Contact Us.

Art of Innovation Principal -  Chief Innovator


" Inspiring vision, creative ideas, action plans -
along with a collaborative approach
that engages all participants - provide
the necessary foundation for enduring success."

 

Art of Innovation Management Consulting Services
Business & Marketing Strategy driven  Web Innovation  /  Web Design  /  Product Management
 

      © 2009  Auri Biswas - Art-of-Innovation.com
Art of Innovation Contact Info and Form Link

Management Consulting


San Francisco Bay Area, CA

Auri Biswas


B.S., M.B.A. (Duke Univ.)

Innovation - Bridging Strategies/Goals, Business / User/ Product Requirements and IT / Web Initiatives - Business & IT/ Web Redesign